Trained directly by NLP co-creator Dr. Richard Bandler

Master your mind.
Perform at your highest level.

I help business owners, coaches, and high performers change the unconscious patterns that shape how they think, feel, act, and perform - as a Licensed Trainer of NLP™, working with clients and students worldwide.

Trained directly by Dr. Richard Bandler, co-creator of NLP
Next bootcamp
Licensed Practitioner of NLP™, 15 - 21 February 2027
Seven days in Leiden. Early pricing ends 1 December.
See the bootcamp

Work with Jimmy

Choose the path that fits where you are now and where you want to go next.

Become a Licensed Practitioner of NLP™

Practitioner Bootcamp

A 7-day immersive training in Leiden where you become a Licensed Practitioner of NLP™ through live demonstrations, deep practice, direct feedback, and official certification.

See the bootcamp
Change the patterns holding you back

Private coaching

Private coaching for business owners, coaches, and high performers who want to optimize the unconscious patterns shaping how they think, feel, and behave - so you can strengthen your mindset, perform at your highest level, and create better results in every area of life.

How it works
Free, live, monthly

The monthly masterclass

Two evenings a series. Take control of your emotional state, and change how you think. The on-ramp to the bootcamp.

Save your place

Real people. Real experiences. Real results.

Some clients thought change would take years. Then something shifted in minutes.

Jimmy van der Ham is exceptionally gifted at igniting transformation in others as he consistently helps individuals break free from limitations, uncover their inner strength, and achieve unparalleled success. He leaves no stone unturned for anyone serious about mastering Neuro Linguistic Programming and Hypnosis. Jimmy is a natural leader with extraordinary skills and talent. He has made an immense impact on my own learning, and I welcome his valuable insights any day.
Katia BouvierVice President of Business Development
If you are considering NLP training and want a hands-on, transformational experience that delivers both professional development and personal growth, I cannot recommend Jimmy's Bootcamp highly enough.
Clare IllingworthHypnotherapist
Jimmy's passion for NLP and generosity in sharing his expertise has transformed my coaching practice and personal growth beyond imagination.
Daniela SnydersNeuroperformance and Body Coach

Change the patterns. Change your results.

Lasting change starts with changing the unconscious patterns that drive what you think, feel and do.

01

Identity and mindset

Old identity patterns, limiting beliefs, money blocks, self-doubt, and the unconscious rules that shape what you believe is possible.

02

Emotional state and focus

Shift emotional states, reduce internal noise, handle pressure, and create more calm, confidence and focus.

03

Communication and performance

Break communication blocks, make clearer decisions, lead with more certainty, and follow through on what matters.

Jimmy with Dr. Richard Bandler, holding the Dutch translation he worked on.
Jimmy with John La Valle, President of the Society of NLP™.
Why work with Jimmy

The lineage
he trains from

Jimmy van der Ham helps business owners, coaches and high performers upgrade the internal patterns behind how they think, feel, communicate, lead and perform. He is a Licensed Trainer of NLP™ and founder of Human Optimization, based in Leiden.

He has trained directly with Dr. Richard Bandler, co-creator of NLP - attending his trainings around the world and serving on the assisting team at Bandler's own live events, running practice groups and guiding participants.

He has also translated several of Dr. Bandler's books into Dutch, work that demands a precision with Bandler's language and distinctions that goes far beyond attending a course.

This is the lineage he trains from: not a secondhand version of NLP, but the patterns passed down directly from its co-creator.

His work is direct, practical and experiential. This isn't about talking through problems - it's about changing the internal patterns behind your results.

See the work in action

Behind the scenes

Private sessions, live trainings, bootcamps and Human Optimization events around the world.

Tap any photo to open it.

More of what people say

Different people, same pattern - it moved faster than they expected.

Beyond my professional growth, Jimmy's teachings allowed me to master my own mind. From overcoming fears that had controlled my life for years... to effectively 'curing' my dyslexia... and ADHD... I've broken free from limiting beliefs... like the belief that change must be slow and painful! Today, I have incredible control over my mind and emotions, and I've learned how to help others achieve the same breakthrough results. Jimmy's mentorship is invaluable for anyone looking to elevate their skills in human behavior, whether you're a coach, therapist, or NLP practitioner, this is your path to mastering transformation at the highest level.
Tal HadadMicrobiologist
I struggled with math anxiety during tests, but after a session with Jimmy, I regained confidence and passed successfully.
Anita Ruigrok vd WerveTeacher assistant
At Jimmy's event, I gained tools to control my mind and confidently achieve my goals this year.
Joep CaminadaEntrepreneur
The method

What is Neuro-Linguistic Programming?

NLP is a practical methodology for mapping and changing the patterns of human behaviour. It studies how people think, feel, communicate, learn, change and create results - consciously and unconsciously.

At its core it gives you the tools to create more freedom for yourself, change unhelpful patterns, build new responses, and move toward a better future.

NLP is educational in nature - it's about teaching people how to run their own brain more effectively, especially in the moments where it matters most.
Before you ask

What People Often Ask

What is Human Optimization?
Human Optimization is about upgrading the patterns that shape how you think, feel, communicate, lead, and perform. Jimmy uses NLP, hypnosis, communication, and unconscious change-work to help people create deeper and more generative change.
Who is private coaching for?
Private coaching is for business owners, coaches, and high performers who want to work on identity, mindset, state control, communication, energy, and performance in a focused one-on-one setting.
How is this different from regular coaching or therapy?
This work is practical, direct, and experiential. Instead of only talking about problems, we focus on changing the internal patterns behind how you think, feel, respond, communicate, and perform.
Do you still offer single NLP or hypnosis sessions?
Sometimes, but my main focus is premium private coaching for people who want deeper transformation and longer-term support. If a single session is the right fit, we can discuss that during the strategy call.
What is the Licensed Practitioner of NLP™ Bootcamp?
The Bootcamp is a 7-day immersive training in Leiden where you become a Licensed Practitioner of NLP™ through live demonstrations, deep practice, direct feedback, and official certification.
Can Jimmy train my group, team, or organization?
Yes. Jimmy is available for private workshops, masterclasses, online trainings, and group events designed around your audience, goals, and event.
Is this coaching, therapy, or training?
This is not therapy. Jimmy’s work is educational, practical, and change-focused. It uses NLP and hypnosis to help people understand and upgrade the patterns behind how they think, feel, communicate, and perform.
Do I need experience with NLP or hypnosis?
No. You do not need prior experience. Jimmy works with beginners, coaches, business owners, and experienced practitioners. The work is practical, direct, and adapted to your level.
What kind of problems can this help with?
People often come to Jimmy when they feel stuck in overthinking, emotional reactions, self-doubt, lack of confidence, lack of motivation, limiting beliefs, money blocks, communication blocks, pressure, fears, anxiety patterns, panic responses, addictive patterns, or old identity patterns. The work focuses on changing the internal patterns behind those challenges, not just talking about them.
Start here

The monthly masterclass, live with Jimmy

The honest way to find out whether this is for you. You take part, you don't just watch - and it costs nothing.

Or just ask

Talk to Jimmy

A question the page does not answer, a group that needs training, or something you want to work on privately - write to him directly.

He answers his own email.